The Monitor function is a great tool to measure the results of your campaign. Depending on how you set it up, you can use it to track the results of specific influencers, you can monitor your campaign.
You can set up a Stream in 5 steps:
Create a new stream.
Add a list of influencers to monitor or select "All" to collect posts made by all the influencers in our database.
Select the platforms that you want to track the publications. You can select one or multiple.
Define different keywords, It can be #hastags, @mentions, or picture tags.
Click on Save and then on "REC" to start analyzing the publications (it can take few hours to gather all the data).
What you can see in a stream:
Once your influencers start to post on social media, you can see all their posts and performance in your Stream Dashboard.
On the top of your dashboard, you have an overview of your campaign performance.
Number of posts
Total estimated reach
Average engagement by publication time
Engaged Audience demographic
If you scroll down, you will have all the posts made for your campaign and their performance. Depending on the type of posts collected, different metrics are given for each post.
The type of content that can be tracked are as follows:
Instagram: posts, stories, reels, IGTV
Facebook: posts, statuses