Niche influencers are those that usually features more specific content pieces, like hobbies (fishing, hunting, card-making, etc.), or specific/emerging industries (cloud computing, bitcoins, etc.), or any content creators that’s beyond the traditional lifestyle influencers.

In order to find these influencers, you need a good set of keywords:

  • What are the keywords most likely to appear in these influencers’ content?

  • What are the hashtags that these influencers usually use in their community?

  • What are the brands/organizations that these influencers most likely would mention?

  • What events could these influencers have been to?

  • Which platform(s) these influencers would most likely be on?

Blogpost: Establishing a Content Marketing Strategy in a Niche Market

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