Choosing the right influencer is the important first step towards a successful campaign. You want someone who can relate to your brand, capture your essence, and successfully deliver your voice to their audience, right? Here are a few things to consider:
What industry is your influencer in? A few popular ones: Lifestyle, beauty, mommy bloggers, tech, health, fitness, gaming - or will you be looking for niche influencers?
What platform are you looking for? Instagram, Youtube, Twitter, etc.
How large should their following be? This is directly related to your influencer campaign budget.
Good engagement rate: On average, 1% - 3% is a good start. Smaller influencers can also have a higher engagement rate as well.
Location, location, location: Do you ship the product worldwide? Only in the U.S.? You’re looking for an influencer in a specific country? It’s important to define the location
Audience demographics: Who is your desired target? Make sure the influencers’ demographics satisfy this. (For example at least 50% of followers are women.)
Other: Gender, age brackets, having a blog or not, etc.