A campaign brief will be a know-all guide for influencers to collaborate with you, so that the partnership goes as smoothly as possible. Here are some important elements of a brief:

  • What is your company? What is your mission? What is your product?
  • What is this campaign about?
  • Which social media is this platform on?
  • How many posts does an influencer need to create?
  • Deadline of posts
  • Hashtags to include
  • What is the voice or message your brand wants to deliver?
  • Payment term
  • Who can influencers contact

Depending on your campaign, you can create a brief as simple as a short page, or a very detailed booklet.

Blogpost: How to Write a Killer Influencer Brief in 10 Steps

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