A campaign brief will be a know-all guide for influencers to collaborate with you, so that the partnership goes as smoothly as possible. Here are some important elements of a brief:
What is your company? What is your mission? What is your product?
What is this campaign about?
Which social media is this platform on?
How many posts does an influencer need to create?
Deadline of posts
Hashtags to include
What is the voice or message your brand wants to deliver?
Payment term
Who can influencers contact
Depending on your campaign, you can create a brief as simple as a short page, or a very detailed booklet.
Blogpost: How to Write a Killer Influencer Brief in 10 Steps