Your first email should be short and concise.
The goal is to open the conversation and generate interest. Details should be saved for the second email.
Feel free to use merging fields in your subject and core email to personalize your contact.
For this first contact, we advise:
One sentence about you, your brand, and your products/services
One sentence about the influencer and why you contacted him/her
One sentence about the collaboration, what you expect, and what you offer
One call to action with a question to trigger a response
We also recommend you reading this article to avoid your emails going to SPAM.
Learn more on How to Master Influencer Outreach