A campaign brief will be a know-all guide for influencers to collaborate with you, so that the partnership goes as smoothly as possible. Here are some important elements of a brief:
- What is your company? What is your mission? What is your product?
- What is this campaign about?
- Which social media is this platform on?
- How many posts does an influencer need to create?
- Deadline of posts
- Hashtags to include
- What is the voice or message your brand wants to deliver?
- Payment term
- Who can influencers contact
Depending on your campaign, you can create a brief as simple as a short page, or a very detailed booklet.