There are a few main ways that you can collaborate with influencers:

  • Short-term campaigns (One-time post on Instagram, Facebook, Youtube, etc.)
  • Long-term campaigns (Multiple posts throughout a few months, a series of videos, brand ambassador, etc.)

With either one of these collaborations, you can explore different contents:

  • Product unboxing
  • Product review
  • Product placement (in the background, in a skit, etc.)
  • Brand ambassador
  • Guess posting/ Co-content creating
  • Influencer events
  • A mixture of all the above

Depending on your product, budget, and creative direction, you can develop a campaign anywhere from straightforward and short-term, to elaborated and long-terms, or a mixture of both.

Blogpost: Influencer Payment vs. Product

Report: The Ultimate Guide to Influencer Marketing Budgeting

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