On the Search page of Upfluence, below the keyword search box:
Select a social channel (like Instagram), you can now define the size of the influencers’ community (followers) and their average engagements (likes and comments per post).
In the screenshot below, we are searching for Influencers on Instagram with greater than 10,000 followers and over 200 average engagements per post (engagement rate greater than 2%).
The industry standard for good engagement rate is anywhere between 1% and 3%.
Here’s the formula for calculating Engagement Rate:
Engagement Rate = (Likes + Comments) ÷ Total Followers